Too Much…

As you know, I send an email to you once per week

Some LOVE it – to the point of printing them out and keeping them in a binder!

Some HATE it – to the point they unsubscribe. They’re loss in my opinion.

Do you know why I email as much as I do?

There are basically 3 reasons I do it:

1. I know that happy, healthy & fit people immerse themselves in happy, healthy & fit content. They read relevant newsletters, blogs and books. They listen to podcasts and audiobooks on the subjects. The more they do it the more they alter their mind-set toward living a happy, healthy & fit life, that becomes a natural normal thing for them.

The truth is, I’d really like to provide content 3-4 days per week, but that’s a tall order for me with everything else I do so I do my best to average 1.

2. I want to share a lot of value with my subscriber list. The weekly message is a great way to do it in bite-sized chunks (vs. having to read an entire book). I also can’t decide when someone will be ready for what I have to share…the same content will have a different impact to the same person during different times in their life… so, I keep putting it out there.

I also want the ration of “deposits” (free content) and “withdrawals (selling a program) to always favour the “deposit” side of the balance sheet…so I try to get things out often.

3. Just because I write it doesn’t mean people read it. Most email marketers get a 10-15% open rate. Fortunately, I get more like 25%! But, even with that extraordinary open rate, if I only emailed once per month then on average my ‘connect’ with each person would be greatly diminished. That’s not good for them or me.

You can’t build a relationship connecting once per month. So I mail a lot…and if you don’t have time to read today, no sweat, I’ll likely be back tomorrow. 🙂

So, what about those people who say, “YOU EMAIL TOO MUCH!”

Simple. They’re not my people.

My mission is to educate, motivate and inspire you to become the BEST version of YOU.

I know that when you read my message regularly you increase your chances of doing that. So, if you’re a regular reader…thanks. I appreciate you, and I appreciate the opportunity to share my expertise and experience. I’m glad it brings value to your day. 🙂